“To survive, you must tell stories”

– Umberto Eco


I have been freelancing since 2013, and a journalist since 2006. I am the current technology columnist for Business Day. My clients include the Financial Mail, CFO South Africa, and The Sunday Times.


My communications clients include Arena Media, MATCH Hospitality, the DG Murray Trust, the LEGO Foundation, as well as esteemed PR and comms agencies like WE, Atypical, and Avenoir.


I work with businesses to craft compelling narratives for campaigns and conferences – from the high-level strategy to the nitty-gritty detail. I am also an experienced public speaking and media trainer.

“Story, as it turns out, was crucial to our evolution – more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.”

– Lisa Cron, Wired for Story

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